YES, Calories Count!

Counting calories as your only strategy for fat loss is outdated and ineffective. Yes, calories do count, but where they come from counts even more. The real solution isn’t starving yourself. It’s creating a mild calorie deficit by making smarter swaps: increase your protein intake, cut back

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Body Fat Myths For Women Over 40

Ready to Age Powerfully? Let’s Build Muscle, Boost Metabolism, and Fuel Resilience. I’m JJ Virgin – a triple-board-certified health expert, fitness hall of famer, and four-time New York Times best-selling author. With over four decades of innovation in wellness, I’m here to help you take control of

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How does creatine effect the brain?

Ready to Age Powerfully? Let’s Build Muscle, Boost Metabolism, and Fuel Resilience. I’m JJ Virgin – a triple-board-certified health expert, fitness hall of famer, and four-time New York Times best-selling author. With over four decades of innovation in wellness, I’m here to help you take control of

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Animal vs. Plant Protein: The Truth About Building Muscle & Burning Fat After 40

It’s not tofu versus steak. It’s both. There’s a battle raging in the health world over plant vs. animal protein—but the truth is, this isn’t an either/or game. It’s about combining the best of both to fuel muscle, metabolism, and longevity. In this video, JJ Virgin breaks

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Misconceptions about HRT for women

One of the biggest myths in women’s health is that “hormones cause breast cancer.” Dr. Mindy Goldman joined me on #WellBeyond40 to explain where that fear really came from: the Women’s Health Initiative study. It was the largest NIH trial of its time and it used synthetic

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Are Seed Oil Harmless?

Seed oils aren’t the enemy, but the way most people use them is. When you load up on heavily processed seed oils, two things happen: 1. They can contain toxic byproducts from processing (like hexane). 2. They throw off your omega-6 to omega-3 balance, which can drive

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The benefits of doing hard things!

Doing hard things is where growth happens. When life feels unfair or stacked against you, that’s your opportunity to build resilience. Strength, grit, and confidence are forged when you choose to step into challenges instead of avoiding them. Hard isn’t something to fear, it’s the training ground

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The Best Fat Loss Plan for Women Over 40 | Build Muscle, Balance Cortisol & Lose Belly Fat

Forget the old “eat less, exercise more” approach. In this video, I am going to break down the real science of fat loss for women over 40. You’ll learn why calories matter, but where they come from matters more. What You'll Learn: – Use protein, fat, and

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