I've been studying nutrition for decades, but when I discovered Dr. Ted Naiman's work on protein leverage, everything clicked into place. He is a brilliant primary care physician who grew tired of watching his patients gain weight despite trying every diet available. So he did what any good engineer would do – he reverse-engineered the entire obesity epidemic to find the real solution. What he discovered about protein for weight loss in women over 40 is absolutely game-changing, and it explains why you might be struggling despite doing "everything right." The simplicity of his approach will make you wonder why no one taught you this decades ago, and what he reveals about satiety will completely transform how you think about hunger.
What you’ll learn:
– How to stop the constant battle with hunger by understanding protein leverage for women – the biological drive that controls your appetite
– Why your grandmother could eat to satisfaction without gaining weight (and what changed in our food supply)
– The exact protein target that eliminates cravings and naturally reduces calorie intake
– Why the plant vs. animal food wars are missing the point – and what really matters for body composition
– The four-factor satiety scoring system that predicts exactly how much you'll eat
– How to exercise just 90 seconds a day and get incredible results (seriously!)
– The minimum effective dose for both cardio and strength training that busy women can actually maintain
– Why 8,000 steps daily is non-negotiable for appetite regulation – and what happens when you fall short
Ready to Age Powerfully?
Let’s Build Muscle, Boost Metabolism, and Fuel Resilience.
I’m JJ Virgin – a triple-board-certified health expert, fitness hall of famer, and four-time New York Times best-selling author. With over four decades of innovation in wellness, I’m here to help you take control of your health, build lean muscle, and optimize your metabolism – no matter your age.
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Forget everything you think you know about weight loss, aging, and your body. For decades, we’ve been told that getting healthy means getting smaller – that shrinking your weight is the key to looking and feeling better as you age. But that mindset has led millions of women down the wrong path.
The truth is, it’s not about how much you weigh, it’s about what your weight is made of. And the secret to staying lean, strong, and energized at any age isn’t dieting – it’s building and maintaining muscle.
Here’s what you’ll find on this channel:
✅ Fuel with Protein – Learn why protein is the foundation of a lean, powerful body and the secret to reversing metabolic slowdown.
✅ Build Muscle for Longevity – Discover how to train for strength, build lean muscle, and transform your metabolism.
✅ Recover Smarter – Master the art of recovery, from optimizing sleep to reducing inflammation, so you can bounce back stronger.
✅ Body Composition, Not Just Weight Loss – Understand why it’s muscle, not just weight, that drives lasting health and vitality.
Start Here:
➡️ 7-Day Eat Protein First Challenge + A FREE Protein Calculator –
➡️ Ditch the Scale: The Essential Guide to Understanding Your Body Composition & Tracking Real Progress –
➡️ SHEatine™: The Smarter Way to Power Your Muscles, Brain, and Longevity –
➡️ Protein Cheat Sheet –
➡️ The Essential Supplement Guide for Women 40+: What to Take to be Stronger for Longer –
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Disclaimer:
I only recommend products and partners that align with my commitment to excellence. If you choose to make a purchase through one of my links, I may receive a small commission, but rest assured, I only share resources that I genuinely believe in.
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