In this video, I’m breaking down how protein keeps you full for hours (spoiler: it slashes ghrelin, your hunger hormone), how it supports healthy leptin levels, why muscle is your secret weapon for long-term fat loss, and more.
This isn’t a fad, it’s science!
Check out my FREE Eat Protein First Challenge Here:
Products Mentioned:
6:16 – Cronometer:
8:28 – Reignite Wellness SHEatine creatine:
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Let’s Build Muscle, Boost Metabolism, and Fuel Resilience.
I’m JJ Virgin – a triple-board-certified health expert, fitness hall of famer, and four-time New York Times best-selling author. With over four decades of innovation in wellness, I’m here to help you take control of your health, build lean muscle, and optimize your metabolism – no matter your age.
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Forget everything you think you know about weight loss, aging, and your body. For decades, we’ve been told that getting healthy means getting smaller – that shrinking your weight is the key to looking and feeling better as you age. But that mindset has led millions of women down the wrong path.
The truth is, it’s not about how much you weigh, it’s about what your weight is made of. And the secret to staying lean, strong, and energized at any age isn’t dieting – it’s building and maintaining muscle.
Here’s what you’ll find on this channel:
✅ Fuel with Protein – Learn why protein is the foundation of a lean, powerful body and the secret to reversing metabolic slowdown.
✅ Build Muscle for Longevity – Discover how to train for strength, build lean muscle, and transform your metabolism.
✅ Recover Smarter – Master the art of recovery, from optimizing sleep to reducing inflammation, so you can bounce back stronger.
✅ Body Composition, Not Just Weight Loss – Understand why it’s muscle, not just weight, that drives lasting health and vitality.
Start Here:
➡️ 7-Day Eat Protein First Challenge + A FREE Protein Calculator –
➡️ Ditch the Scale: The Essential Guide to Understanding Your Body Composition & Tracking Real Progress –
➡️ SHEatine™: The Smarter Way to Power Your Muscles, Brain, and Longevity –
➡️ Protein Cheat Sheet –
➡️ The Essential Supplement Guide for Women 40+: What to Take to be Stronger for Longer –
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6-3-25
Today is our 48th anniversary.
I’ve been making protein drinks for a couple of decades.
More ppl need to understand its’ benefits.
You Go Girl 💪 🦋
🌺 Rose 🌺
Id love to be able to afford steak!
Be sure that when you stop buying other food, seed oils, and all the food that poison us, you’ll be surprised to see you can afford red meat ( if not ribeye all the time ) Believe me and you can calculate as well. If a person eats 400 gr of red meat a day as medicine, ( and nothing else ) how much does it cost ?
Ground beef is a great protein source as well.
❤
So are you suggesting that as a vegetarian I am screwed. 😢
Thank you for this amazing video JJ 💐
Such an important question. Most women in midlife are being told they need a prescription or procedure to see results — when the real issue is their body’s inability to respond because of gut inflammation, stress, and blood sugar chaos.
Protein can move the needle — but only once the body feels safe enough to use it. More women need to hear this side of the story. 🙌💛
What about intermittent fasting