The real goal? Triggering the shiver response. Here's why:
✅ Activates Brown Fat: Brown fat is metabolically active and helps generate heat. Cold exposure “beiges” white fat, making it easier to burn.
✅ Boosts Endorphins & Mood: Ever notice that post-plunge high? Cold exposure stimulates the release of dopamine and norepinephrine, making you feel amazing after.
✅ Enhances Recovery & Resilience: Cold plunging can reduce inflammation, support faster muscle recovery, and even improve circulation.
How long do you need? Just a couple of minutes at 50-55°F is enough for women to see benefits. No need to suffer through 10-minute plunges!
If you’re cold plunging, focus on shivering, not just surviving. Have you tried it yet? Let me know your experience below! ⬇️
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Aging is a privilege, but aging powerfully is a choice — are you ready to embrace it?
I'm JJ Virgin, a triple-board-certified health expert with over four decades of innovation in wellness. I'm living proof that your best years aren't determined by age but by your effort and attitude, and I want to share my secrets with you!
You'll learn to refuel your body, renew your passion, and reignite your wellness. We'll dismantle hidden food intolerances, reduce inflammation, manage blood sugar, and sculpt a body that reflects your inner strength and vitality. Whether you’re 40, 70, or anywhere in between, it's never too late to start living with more energy and confidence.
Join my community, and let's prove that the prime of our lives can begin at any moment. It's not just about adding years to your life, but life to your years. Together, we’ll transform the way you live, proving that the best is yet to come.
– JJ Virgin
💪 Fitness Hall of Famer
📚 Four-Time New York Times Best-Selling Author
🏆 Board Certified in Holistic Nutrition
🏆 Triple-Board Certified Nutrition Expert
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I couldn’t make it without supportive relationships, and I bet you feel the same! That’s why my team and I offer you products and services we believe in. If you happen to purchase something I recommend here, I may receive some kind of compensation. However, I only bring you partners whose content and core values will serve you with the same commitment to excellence my team and I strive for every day. Please be in touch with any concerns.
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